As a lover of worldwide traveling and surfing, it is upsetting that I can not find a perfect swimsuit: foreign brands meet the fashionable and stylish design of my needs, but really expensive and a long waitlist for import; local brands are a much cheaper alternative, but lack sense of design and is poor in quality. With my high standards and passion for swimwear, I hope to pour all my enthusiasm into this entrepreneurial journey; to create a brand that finely balances stylish design, quality and price for not only myself but my friends, and all the girls. To support theirs’ well-lived, well-travelled life, and to create a little change to the domestic swimwear industry.
- Yixuan Ma, founder of Limone
About Limone
Founded by Yixuan Ma, LIMONE is a lavish swimwear label inspired by a chic European summer lifestyle. Our swimwear are crafted from the highest quality Italian Lycra in flattering and clean cuts, unique colors, and designs with a nostalgic nod to vintage wardrobes, for the new generation of female with a sense of adventure, purveyors of good times and masters of relaxation.
Limone, which means “lemon” in Italian, represents the beginning of summer and the feel good vibe of holiday. The inspiration comes from Positano, the town famous for lemons, off the coast of Amalfi in southern Italy, founder’s dream paradise. The original vitality and pure enthusiasm of the lazy and romantic, rooted in superior design, allowing our muse to feel confident and stylish in the most effortless and attainable way possible. And when they worn, that moment radiates a touch of lemon fragrance with a light sea salt flavor.
In order to be thoroughly rooted in the "Mediterranean" brand aesthetic, the core team consists of only a few like-minded creative people, willing to invest the energy, effort, and money on product research and development. Innovative yet timeless, comfortable and purposeful, the designs all combine great construction with outstanding materials, and all pieces are more tailored to Chinese female body features.
Every Limone muse is free and independent, determined in each of their decisions; their passion and endurance will not accept life as is, even if they face immense obstacles. Limone encourages them to seek comfort beyond their boundaries, remain curious of the world, nurture their desire for the natural, widen their horizons and bring the simple pleasures and confidence back to life.
Limone explores the deep and interconnected relationship between nature and fashion, working tirelessly to providing an sustainable holiday experience – with the use of biodegradable, corn starch garment bags that are 100% home compostable and in cooperation with 100% regenerated Econyl ® fabric suppliers in Italy. We opted for the environmentally responsible "slow production" model, only launch two collection of limited merchandise introduced annually, refusing blind exploitation and uncontrolled wastage of precious resources. As we progress down this path to sustainability, we realize there is always more to learn, new ways to adapt and endless possibilities to evolve. We see our journey toward sustainability as an open and honest conversation with our suppliers, retailers, and most importantly, you. We truly believe that a good way of life is sustainable.
Limone, which means “lemon” in Italian, represents the beginning of summer and the feel good vibe of holiday. The inspiration comes from Positano, the town famous for lemons, off the coast of Amalfi in southern Italy, founder’s dream paradise. The original vitality and pure enthusiasm of the lazy and romantic, rooted in superior design, allowing our muse to feel confident and stylish in the most effortless and attainable way possible. And when they worn, that moment radiates a touch of lemon fragrance with a light sea salt flavor.
In order to be thoroughly rooted in the "Mediterranean" brand aesthetic, the core team consists of only a few like-minded creative people, willing to invest the energy, effort, and money on product research and development. Innovative yet timeless, comfortable and purposeful, the designs all combine great construction with outstanding materials, and all pieces are more tailored to Chinese female body features.
Every Limone muse is free and independent, determined in each of their decisions; their passion and endurance will not accept life as is, even if they face immense obstacles. Limone encourages them to seek comfort beyond their boundaries, remain curious of the world, nurture their desire for the natural, widen their horizons and bring the simple pleasures and confidence back to life.
Limone explores the deep and interconnected relationship between nature and fashion, working tirelessly to providing an sustainable holiday experience – with the use of biodegradable, corn starch garment bags that are 100% home compostable and in cooperation with 100% regenerated Econyl ® fabric suppliers in Italy. We opted for the environmentally responsible "slow production" model, only launch two collection of limited merchandise introduced annually, refusing blind exploitation and uncontrolled wastage of precious resources. As we progress down this path to sustainability, we realize there is always more to learn, new ways to adapt and endless possibilities to evolve. We see our journey toward sustainability as an open and honest conversation with our suppliers, retailers, and most importantly, you. We truly believe that a good way of life is sustainable.